⚘ Values & Philosophy ⚘

HHH

Truly based on HHH philosophy of Head, Heart, and Hand. It's a concept born from the heart, aimed at creating, serving, and spreading joy through thoughtfully designed pieces of art.

TIMELESS

Vartika reflects on a time when everything had the potential to be an adornment. During this era, wearing jewellery was a celebration of one's existence, shaped by various moods and occasions. It was a time when material value was not a priority; instead, joy was found in small and unconventional ways. Simplicity and grace held great significance. Even a simple flower, plucked by a lover to place in their beloved's hair, could evoke feelings as precious as gold and diamonds. Let's embrace this spirit of meaningful adornment in our own lives.


Each of us carries a cherished piece from a grandparent or a family heirloom that fosters a sense of belonging. This grounding is the essence we seek in our creations.

SELF EXPRESSION

Gender fluidity has deep roots in our past, proving that inclusivity is not just a modern concept but a foundational element of our design philosophy. We create adornments that resonate with the wearer's identity, allowing them to connect with their heritage while embracing contemporary aesthetics.

We believe that being true to oneself is the best path. It's about letting our authentic selves flourish like a blooming flower.

CRAFT PRESERVATION

India, often called the Golden Bird, is rich in traditional and cultural values, heritage, and artistry. Our mission is to preserve the fading arts, crafts, and techniques that have been overshadowed by technological advancements and to restore our nation's intrinsic worth.